
Support & Special Requests – Will the prospective freight broker cater to your special needs and requests for you, your carriers, and your customers? Most mid-size to small freight brokers will be very accommodating to special requests.They can bring in thousands of extra income each year to each freight agent. These certifications should not be underestimated.
Examples of some of these certifications are DBE, NWBOC, WBE, and SBA certifications. The same holds true for shippers working with federal and state contracts. Many large shippers are required to give vendors enrolled in a diversity program a certain percentage of their business. This can be done with certifications by your freight broker.
Marketing Advantage – Look for a freight broker that can enhance your ability to develop customer relationships with shipping companies. Do you feel the prospective freight broker is organized and responsive or merely giving you a sales pitch and telling you what you want to hear? The way you are made to feel is a direct reflection on how your customers and carriers will feel when they need assistance from the prospective freight broker. Ask pertinent questions regarding your customers and carriers, such as flexibility regarding customer credit lines, carrier procedures for setup and payment, special billing requirements for your particular customers, etc. Environment – How do you feel when you communicate with the prospective freight broker? Do you sense that person truly wants to assist you and have you join the team as a freight agent or do you feel you are speaking with a recruiter just trying to earn a commission? If you are speaking with the recruiter, it is important to also speak with someone in carrier compliance, accounts payables, and accounts receivables.
When considering a change to another freight broker, here are some items to think about before making a decision: